Leadership
Transforming an industry takes a certain kind of vision. One where talent and service come together to create the right results.
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Mike Crippen
Founder and CEO
A committed family man and father of three, competitive triathlete and two-time Ironman, Mike Crippen brings his competitive nature and creative fire to leading SOLID. His ultimate goal and driving passion is realizing his vision to create something entirely unique in the commercial interiors industry. To that end, Mike has assembled a team of specialists that make SOLID the nation’s premier solution in comprehensive surface care. A graduate of The Citadel with a degree in Business Administration, Mike began his career as a commercial flooring sales representative and founded Commercial Flooring Solutions in 1996. He has transformed this venture into the dynamic client-centric organization that SOLID is today and is seeking to change the industry through the creation of a global organization of experts, delivering self-performed solutions for all surface care.
Mike’s belief that anything is possible animates the culture at SOLID, which has been repeatedly recognized as a leader in its field. “Be Great” isn’t just one of SOLID’s core values, it’s a personal mantra in all he does. As SOLID’s Visionary, Mike has structured the ongoing merger and acquisition strategy that is making SOLID the leading provider of portfolio-wide services in our industry. The consistency of Mike’s example and message has been instrumental in raising consciousness about preventive floor maintenance, asset preservation and, perhaps most importantly, making quality service and craftsmanship matter again.
Eric Wroldsen
Chief Operating Officer
Eric Wroldsen brings over 25 years of leadership experience to his role as Chief Operating Officer at SOLID Surface Care. He is responsible for driving strategic sales leadership and revenue growth across all lines of business and channels.
Before joining SOLID, Eric served as Vice President of Commercial and National Accounts Sales at Virginia Tile. Throughout his career, Eric has held executive positions in sales, marketing, product management, and operations with Milliken & Co., Shaw Industries, Koroseal Interior Products, and Guardian Glass.
Eric’s passion for the commercial building products industry is matched by his commitment to fostering growth and delivering results. His ability to align strategic goals with SOLID’s vision and values continues to drive the company’s success. He holds an MBA from Loyola University Maryland and a BA from Winthrop University.
Jim Mattson
Chief Revenue Officer
Jim Mattson serves as Chief Revenue Officer at SOLID Surface Care. He leads the company’s commercial strategy, sales & marketing organizations, and revenue operations. He brings extensive experience scaling go-to-market organizations, building enterprise and strategic account programs, integrating sales teams through M&A, and driving predictable revenue performance in high-growth, investor-backed companies.
Prior to joining SOLID, Jim served as Senior Vice President of Sales, Partnerships, and Customer Success at Trafera. There he led a 70+ person go-to-market team and helped the company scale revenue performance through organic and M&A channels as well as industry-leading client experience. He founded Propulsion Partners, where he served as a Fractional Chief Revenue Officer helping CEOs, founders, and investors architect their next phase of growth.
Jim spent his early years at Ecolab, where he held progressive leadership roles in the Nalco Water division, including AVP of Corporate Accounts and Global Sales Operations Manager. Jim holds a B.S. in Chemical Engineering from the University of Minnesota and completed the Chief Revenue Officer Program at Wharton Executive Education. He is passionate about building engaged, high-performing teams and delivering differentiated customer experiences that create lasting value for customers, employees, and communities.
Kelsey Rhodes
Chief Human Resources Officer
Kelsey Rhodes serves as Chief Human Resources Officer at SOLID Surface Care, where she leads the company’s people and talent strategy, organizational development, and HR operations. She brings extensive experience leading HR transformation, M&A integration, talent management, and organizational effectiveness within complex, high-growth, acquisition-driven, and private equity-backed organizations.
Prior to joining SOLID, Kelsey served as Senior Vice President of Human Resources at Flow Control Group, where she helped scale the organization through more than 70 acquisitions and significant workforce growth.
Previously, she held progressive HR leadership roles at Driven Brands, supporting over 30 acquisitions, substantial workforce growth, and the company’s successful initial public offering (IPO). Kelsey is passionate about building high-performing teams, developing strong leaders, and aligning people strategies with business objectives to deliver sustainable results.